 |
|
|
Planning and implementing
communication initiatives |
|
Communication is a vital component in
any development
project. Technologies, concepts and preferred practices promoted by a project need
to be properly packaged and delivered to reach and influence a target
audience. Appropriate media needs to be selected, messages
developed and materials designed, delivery systems planned, and
impact assessed.
Ken
has designed and
implemented comprehensive development communication
initiatives in Cambodia,
India, Indonesia,
Bhutan,
Bangladesh, Georgia, Thailand, China, Vietnam, East Timor and Pakistan.
|
|
Evaluating communication
initiatives |
|
Are we providing the right
communication approaches and products to the right people
through the right channel at the right time? Did
communication activities result in any opinion, attitude or behaviour change amongst targeted audiences? Answering these
questions can indicate the effectiveness and impact of
activities and tools -- and give direction on how to improve
future communication initiatives.
Ken has participated in the
evaluation of communication initiatives in China, India,
Thailand, Uganda and Vietnam. |
|
IEC material design and
development |
|
Print materials, videos,
television and radio
programming and
photography are all essential
elements in communicating messages to the target audience.
For much of
Ken's time in Asia he has managed the design and production of print and electronic materials,
developed scripts and visuals for television programming and produced instructional and
documentary videos. Ken is highly skilled in still photography and
computer-based graphic design and desktop publishing -- skills put to use in developing materials in
Thailand, Bangladesh, Georgia, India, Indonesia, East Timor, Pakistan, China,
Vietnam and Cambodia.
|
|
Training in communication planning
and material
development |
|
Quite often staff assigned to
implement development communication
initiatives lack the skills and experience necessary to work effectively.
Staff trained as sector specialists are assigned to work in the field of
development communication -- for which they have no
experience or skill base.
Ken has designed and delivered courses
on communication
intervention planning, message development and material production. Hands-on training in material
design and development includes the use of Adobe InDesign, PhotoShop and
Illustrator. Ken has conducted skills training in Pakistan, Bangladesh, China,
Georgia, Indonesia,
East Timor, Cambodia and Thailand.
|
| |
|
|
|
